OSSINING, N.Y. Ossining School District officials are mapping out a strategy to saturate the area and stakeholder groups with information on a $41.6 million capital improvements bond that will be presented to voters March 6.
"We need to reach everyone and want to in a variety of ways," said Deputy Superintendent Raymond Sanchez.
Besides the traditional public relations methods, including a mass mailing newsletter and media outlets, the district will be relying heavily on social media, such as Facebook and Twitter, to get the word out.
There will also be a video that will be playing in the lobbies of Ossining High School and Anne M. Dorner Middle School, guided tours of the school buildings and email and web blasts.
Board President Bill Kress also suggested a one-page summary with key bullet points and charts be put together as a quick reference material for residents.
District officials have maintained the new proposal, which they said cuts nearly $30 million from an earlier plan, addresses only the district's most critical infrastructure and program needs without raising taxes.
"With this proposal, we are striking a balance between those who wanted to do considerably more in the schools and those who sought to scale back the plan," said Superintendent Phyllis Glassman.
Large signs informing voters about the bond are expected to be placed outside district school buildings next week.
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