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The new salon, called Hairroin, has been passing out pens that look like hypodermic needles and have "I love Hairroin" written on them.
“A new promotion for the Hairroin Salon opening in their first New York City location gives shoppers promotional hypodermic needle writing pens with 'I Love Hairroin' written on the product," Carlucci said in a statement. "The salon itself promotes an 'Addicted to Style' campaign. This disgusting promotion has no place in New York, and I call on CEO Tedford Marlow to apologize to the victims of addiction in New York. We have worked too hard in New York for addiction to become a promotion tool."
Carlucci wasn't the only advocate to make a statement about the marketing strategy.
Michael Zall, a Suffern resident, lost his son Jeremy in 2013 to a drug overdose.
“Such a marketing technique in today’s environment, where close to 40,000 children are dying each year from drug overdoses and over 20 mMillion people suffer from substance dependence and abuse, is despicable and clearly demonstrates that Urban Outfitters and their marketing team are insensitive to the public’s pain on this issue," Zall said in a statement.
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