OSSINING, N.Y. -- The Dominican Sisters of Hope announced the launch of its new website on Wednesday.
Sister Lorelle Elcock, prioress of the congregation, unveiled the new site, popped Champagne and discussed the sisters’ hopes for this initiative.
While sisters have kept largely private lives throughout their 800-year history, the Dominican Sisters of Hope are opening up their lives to the public with a new website modeled off the Zappos.com business model. It includes new content three times per week, a vibrant call center and a strong focus on Facebook and Twitter
New content and images about the sisters’ lives and ministries will be produced by an in-house journalist. A community relations strategist will facilitate one-on-one interactions with those who express interest in the content and/or mission of the sisters.
The initiative is intended to make the general public, donors and volunteers aware of the sisters and their mission to spread hope in a changing world and to invite the public to accompany them in shaping an evolving church.
The new site is www.ophope.org The Dominican Sisters of Hope are 160-plus Catholic Dominican sisters who are committed to living and preaching the Gospel message of hope. The sisters also have a Twitter handle, @ophope and a Facebook page.
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