The Blue Streak of Hope childhood cancer fundraiser has been so successful at the Shine Salon and Spa in Ossining that they've run out of blue hair extensions.
"People are responding really well to (the fundraiser)," said Marilyn Surrey, a receptionist at the salon, which will have a fresh supply of extensions on Thursday. "The other day ten girls came into to get blue hair."
Harrison native and chairperson of the Pediatric Cancer Foundation Stefanie Mittman spearheaded the Blue Streak of Hope project to help the organization raise money to eradicate childhood cancer.
With Mittman's help, nine local salons in towns including Ossining, White Plains, Scarsdale, Larchmont, and Greenwich, CT, will provide visitors with a blue ribbon hair extension for a $10 donation.
Mittman, who started with the organization 13 years ago as a volunteer, watched the Blue Streak of Hope grow since its inception in 2008 from one participating salon to the current nine.
According to Mittman, the organization has already collected close to $3,000 and expects donations to reach new highs thanks to the additional participating salons. Within one month, Ossining's Shine Salon and Spa sold about 70 hair extensions.
"It's been very rewarding to see," she said. "We've reached out to these salons and they agreed to buy the ribbons themselves and promote the project."
Mittman said the salons participate for reasons beyond the financial aspect, but the project has helped them in getting more people in the door. One salon in White Plains, La Bottega, is also donating all tips they received.
"They do it because they want to," she said. "They are happy to give back in such a simple way."
The idea sprouted from the organization's annual Bikeathon, which the group has run since 2000. The event invites bicyclists to ride on the Bronx River Parkway finishing across the street from the County Center in White Plains.
More information on this and more ways to contribute to the Pediatric Cancer Foundation can be found at their Web site, www.pcfweb.org. They can also be reached at (914) 777-3127.
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